IMW/14 - June 3-4, Metropolitan NYC USA

IMW/14

Agenda

Overview

Towards a single customer experience

IMW 14 sets out the roadmap every marketer needs to follow to start, reboot or finetune their integrated marketing. This isn’t theory and projection – it’s about proven routes to success.  
 
New for 2014: A three track agenda, featuring keynotes, industry leaders and tech entrepreneurs covering the key disciplines for delivering great customer experience:

Lead: making it happen

  • Bringing everyone with you - business transformation and change management
  • Paying for it – winning budgets and C-level support
  • Putting it to work – growing the business and brand across channels

Engage: from customer to fan and advocate

  • Engaging across channels – for loyalty, retention and advocacy
  • Keep customers in play – branded content, personalisation and conversion drivers

Analyse & Optimise: Unlocking data for actionable insight

  • Known knowns, known unknowns – what’s important and how to use it
  • How to get relevant and timely insight for personalisation and targeting
  • Deliver high-impact, revenue generating experiences

Also, check out our Funnel Sessions: Where marketing meets sales in the new B2B

  • Aligning sales and marketing around a single set of metrics
  • Strategies, tactics and tools for automated lead nurturing, content marketing and revenue performance management. 
Plus Whitepapers Live – a chance to meet the solution providers driving change and innovation.

Who you'll meet

Over 1500 senior client side and agency marketers in every sector, consumer and B2B.
  • Online and offline leaders
  • Senior analysts
  • Digital content strategists
  • Mobile and ecommerce executives
  • CRM and SEO specialists
  • Big hitters in engagement, retention, loyalty and insight.
  • Plus senior B2B sales leaders

More

Hot topics

  • Integrated Marketing
  • Customer Experience
  • Multichannel
  • Smart Segmentation
  • Revenue Performance
  • Predictive Analytics
  • The New Creative
  • Data-Driven Marketing
  • Content Marketing
  • Big Data
  • Social Media
  • Mapping The Customer Journey
  • Mobile
  • Cross-Channel Personalization
  • Making The Most of SEO 

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DMA

Platinum Sponsors

RAPP
SAS
Teradata
Ethology
AtTask
Adobe

Gold Sponsors

Google

Chirpify

Marketo

Nimblefish

Strategic Partners

Target
GMA
Forrester
DMCNY
AAM
SODA
MENG
CMO.com

Media Partners

Econsultancy

1to1 Media

Visibility Magazine

topseos

bestseos

Custom Content Council