IMW is powered by the DMA's deep knowledge and experience across digital and integrated marketing.
We would like to thank the IMW 2014 Programming Advisory Committee, which consists of members who collectively have more than a century of marketing experience in several different disciplines. The Committee provided invaluable advice and helped build the content that will help you overcome your integrated marketing challenges. We would like to thank them for their dedication and passion to integrated marketing and IMW, and their willingness to share their expertise.
Vice President, Direct Marketing
Senior Partner, Worldwide Marketing Director
OgilvyOne Worldwide, New York
Marketing Director & Lead
Direct Marketing Solutions
Time Warner Cable
Ernan Roman Direct Marketing
Vice President, Research (US)
Direct Marketing Association
The Direct Marketing Association is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. DMA advocates with legislators and regulators, provides reputation management, and delivers cutting-edge research and education, as well as networking and market-making opportunities to improve results end-to-end throughout the direct marketing process. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.